Leveling Up Rev Illimité

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(01)

In 2023, I led the comprehensive brand overhaul for Rev Illimité, a studio redefining the intersection of interactive media, AR, and experiential design. The goal? Something that truly reflected the future-forward, mixed-reality cool stuff they were actually building. Giving Rev a static, boring logo felt… wrong. I wanted to create an identity that felt as fluid and playful as the work they actually do.

an identity that screamed young, quirky and energetic!

So... something fluid. Something playful. Something that could shapeshift depending on where it appeared.

a set of dynamic geometric puzzle pieces.

The core idea was to visualize REV not as a fixed design. These custom shapes became the building blocks of the entire identity. Chunky, rounded, and bold!

(02)

These pieces can be mixed, matched, stacked, and animated freely in 2D, 3D, or even AR environments. It's all about different components coming together to create something bigger, whether it's an interactive installation or a transformative virtual environment.

(03)

The identity was built to move. So bringing it into different dimensions was where things really kicked off!

Crafting the Rev Illimité Ecosystem.

(04)

I was in the zone then and having a lot of fun. From there, I built out a series of scenes designed to showcase what the company truly stands for: interactive UI/UX, AR/VR environments, all the techy playground stuff that defines REV.

I was in the zone then and having a lot of fun. From there, I built out a series of scenes designed to showcase what the company truly stands for: interactive UI/UX, AR/VR environments, all the techy playground stuff that defines REV.

Gamification is at the core of what REV does.

Immersive VR environments built for full experiential engagement.

Web-based AR experiences designed for instant, on-device interaction.

Playful balloon-and-confetti moments referencing live event activations.

Building The Multiverse in a Mesh.

(05)

I built these scenes in Blender, pulling a lot of inspiration from the multiverse madness in movies like Everything Everywhere All at Once, where unlimited realities create unlimited possibilities, which ties deeply into the branding philosophy I wanted to achieve.

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Rev Illimité evolved beyond a visual refresh. We turned the “unlimited dream” into a cohesive brand system, defining a new direction for its digital identity.

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