SIT Virtual Open House 2025

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(01)

Why Me? The client discovered my work through my previous project on Building a 3D Interactive World in Spline. After seeing that project, the brief was refreshingly simple: "This is exactly what we’re looking for. Let's do this." That clarity allowed us to move straight from vision to execution.

When the Vision Clicked.

We want to design an environment native to the virtual world, not a digital copy of a physical booth.

guide users through a narrative-driven experience using motion and interactive elements.

(02)

I reimagined the SIT experience as a living, interconnected machine. Every section serves as a visual metaphor for students’ growth. Abstract elements were used so every course feels represented without forcing literal symbols for each one. Everyone should feel like the booth was made for them.

I reimagined the SIT experience as a living, interconnected machine. Every section serves as a visual metaphor for students’ growth. Abstract elements were used so every course feels represented without forcing literal symbols for each one. Everyone should feel like the booth was made for them.

No Memory Orbs were harmed in the making of this project

So... The journey begins with the Memory Orbs.

(03) Inspired by Disney’s Inside Out, we visualized students' experience as glowing, precious orbs. These spheres represent the raw experiences, memories, and aspirations that a student brings with them at the beginning of their SIT journey.

(04)

As the orbs move through the central processing core (Curriculum), raw potential condenses into something denser and more focused. A spring mechanism activates, launching these refined orbs to the next section.

As the orbs move through the central processing core (Curriculum), raw potential condenses into something denser and more focused. A spring mechanism activates, launching these refined orbs to the next section.

physically propelling the student into the next phase of their growth.

Clicking the joystick launches a random memory orb, letting you explore its content in the next module!

Now, the orbs dropped into a ball pit full of opportunities. At the heart of the pit sits the Mixer that gently gathers the orbs and guides them toward three distinct exit paths.

(05)

a perfect metaphor that a degree isn’t a single path, but the momentum to choose one.

Look at that projection ray! Isn’t it beautiful?

where the whole experience clicks: Every Journey at SIT Is Worth Watching.

(06)

Users can physically drag and drop a memory orb collected from the previous section onto this platform. Doing so triggers the video player to project the specific story contained inside that orb. One orb. One story. This mechanic reinforces the idea that every SIT student’s journey has a story worth watching.

Users can physically drag and drop a memory orb collected from the previous section onto this platform. Doing so triggers the video player to project the specific story contained inside that orb. One orb. One story. This mechanic reinforces the idea that every SIT student’s journey has a story worth watching.

The primary energy source for the entire booth. Pipes branch out from here to connect with every other section.

Have any questions about this open house? Just ask Spark!

No section felt like an isolated island.

The final result is not a collection of isolated elements, but a cohesive, living ecosystem.

(07)

The pipes and travel path of the Memory Orbs physically connect every module, forming a complete loop from the moment an orb enters the system, moves through it, and is finally viewed. The user witnesses a complete journey.

play

play

Built for a digital-native audience, the experience drove measurable results. After launch, the client recorded the highest open house applications in SIT’s history for 2025, demonstrating the impact of immersive, experience-led design.

SI01

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When the Vision Clicked.

When the Vision Clicked.

When the Vision Clicked.

We want to design an environment native to the virtual world, not a digital copy of a physical booth.

guide users through a narrative-driven experience using motion and interactive elements.

guide users through a narrative-driven experience using motion and interactive elements.

guide users through a narrative-driven experience using motion and interactive elements.

I reimagined the SIT experience as a living, interconnected machine. Every section serves as a visual metaphor for students’ growth. Abstract elements were used so every course feels represented without forcing literal symbols for each one. Everyone should feel like the booth was made for them.

So... The journey begins with the Memory Orbs.

So... The journey begins with the Memory Orbs.

So... The journey begins with the Memory Orbs.

As the orbs move through the central processing core (Curriculum), raw potential condenses into something denser and more focused. A spring mechanism activates, launching these refined orbs to the next section.

physically propelling the student into the next phase of their growth.

physically propelling the student into the next phase of their growth.

physically propelling the student into the next phase of their growth.

Now, the orbs dropped into a ball pit full of opportunities. At the heart of the pit sits the Mixer that gently gathers the orbs and guides them toward three distinct exit paths. ​​​​​​

a perfect metaphor that a degree isn’t a single path, but the momentum to choose one.

a perfect metaphor that a degree isn’t a single path, but the momentum to choose one.

a perfect metaphor that a degree isn’t a single path, but the momentum to choose one.

where the whole experience clicks: Every Journey at SIT Is Worth Watching.

where the whole experience clicks: Every Journey at SIT Is Worth Watching.

where the whole experience clicks: Every Journey at SIT Is Worth Watching.

No section felt like an isolated island.

No section felt like an isolated island.

No section felt like an isolated island.

The final result is not a collection of isolated elements, but a cohesive, living ecosystem.

Built for a digital-native audience, the experience drove measurable results. After launch, the client recorded the highest open house applications in SIT’s history for 2025, demonstrating the impact of immersive, experience-led design.

Built for a digital-native audience, the experience drove measurable results. After launch, the client recorded the highest open house applications in SIT’s history for 2025, demonstrating the impact of immersive, experience-led design.

Built for a digital-native audience, the experience drove measurable results. After launch, the client recorded the highest open house applications in SIT’s history for 2025, demonstrating the impact of immersive, experience-led design.

Now, the orbs dropped into a ball pit full of opportunities. At the heart of the pit sits the Mixer that gently gathers the orbs and guides them toward three distinct exit paths.