With the Brand System established, I began Phase 2 of the overhaul. To transform the brand identity into a living, breathing playground that users can step into.
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Since Rev Illimité builds mixed-reality experiences, "portfolio" couldn't just be a list of links, it had to be an interactive metaspace that allowed for discovery and play.
My vision for the Playground was a perfectly balanced blend of a contemporary museum and a playful theme park, all stitched together with the new REV identity.
(02)
We evaluated Three.js, but with the deadline looming, we needed a faster pipeline. I chose Spline to build the environment and gamified mechanics. It allowed us to prototype fast and ship a polished, visually consistent experience without missing a beat.
Building an interactive world in a browser is a different beast entirely. One of the major hurdles was keeping the REV Playground feeling high-end without it taking 100 years to load up.
(03)
Since every element is rendered in real-time, I intentionally designed the environment using simple geometric shapes (keeping that core REV puzzle concept alive!) to keep the geometry light and the performance snappy.
(04)
The Rev Illimité Playground is built around the REV logo sitting at the heart of the world, glowing with motion and acting as the power core that fuels everything around it. It’s a living brand universe!
(05)
How do we explore a whole world if we don’t even have a character to control?
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The last part is building the logic. Utilizing variable functions in Spline to create a functional coin counter and high-score system, because who doesn’t love a little hit of dopamine?
